The latest social networking tools are all about micro blogging and the most prominent is Twitter. If you have never been into FaceBook, MySpace or perhaps more appropriately for the business user, LinkedIn or Ecademy, then maybe the emergence of tools like Twitter will change your view.
Behind a very simple interface that does away with all the clutter of the major social networking sites lies a powerful tool that can do more than just entertain. Alongside the Twitter superstars like Stephen Fry (@stephenfry) and Jonathan Ross (@wossy) are networking guru's such as Ivan Misner (@imisner) who clearly see the value of reaching a potentially huge international audience.
The premise is simple, type a short message up to 140 characters long and Tweet it. Follow others and you see their Tweets and your followers see yours. The use may not seem immediately clear but non followers can also see your Tweets through searches, and by using tools like TweetDeck, the people you follow can be grouped and viewed separately.
So if you have a special offer, Tweet it. People searching for your product will pick it up and will be able to reply to you for more information. Want to keep in touch with a particular group of colleagues or friends, get them on board and following each other and put them in a group.
All of this can be done while on the move with Twitter applications for iPhone, Windows mobile and most other mobile phone formats.
I almost forgot the best part - it's all totally free! So follow me (@kmeson) on Twitter and find out more.
